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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 78-88
  • Disney's Bob Iger lauds Netflix, touts theme parks at conference

    Disney's Bob Iger lauds Netflix, touts theme parks at conference
    Walt Disney Co. Chairman and Chief Executive Robert Iger said he likes what he sees from Netflix, but added that he thinks it will be hard for the streaming video service to "corner the market."  "No question Netflix has a running start," said Iger,...
  • European officials unveil plan to deal with failing banks

    European officials unveil plan to deal with failing banks
    WASHINGTON -- European officials on Wednesday unveiled a plan to deal with banks on the brink of failure, proposing broad centralized powers to rescue or shut down financial institutions in order to limit the impact on individual nations and reduce...
  • Healthcare law's renewal loophole divides health insurers

    Ahead of next year's healthcare overhaul, some major insurers and consumer advocates want California lawmakers to bar companies from renewing most individual policies beyond Jan. 1. At issue is a loophole in the federal Affordable Care Act that...
  • Sony takes healthy route for 'Chance of Meatballs 2' promotion

    Sony takes healthy route for 'Chance of Meatballs 2' promotion
    Consider it Hollywood’s healthy alternative to the Happy Meal promotion. To launch its “Cloudy With a Chance of Meatballs 2,” Sony Pictures Animation is joining forces with several fresh produce companies and plans to donate more...
  • Must tweet TV: 'Breaking Bad' is a breakout hit for Twitter

    Must tweet TV: 'Breaking Bad' is a breakout hit for Twitter
    SAN FRANCISCO -- With the potency of a batch of 99.1% pure blue meth cooked by Walter White and Jesse Pinkman, "Breaking Bad" has turned into a breakout hit for Twitter. The Emmy-winning drama is the most-tweeted-about television show right now with AMC...
  • Obama looks to Hollywood to help promote his healthcare law

    Obama looks to Hollywood to help promote his healthcare law
    Wedged into the blotter on Mike Farah's desk at the Funny or Die studios in Hollywood is an index card with a list — wrangling talent, polishing scripts and arranging shoots — long enough to keep the comedy website executive fully occupied....
  • Dwight Caines named president of Columbia TriStar theatrical marketing

    Dwight Caines named president of Columbia TriStar theatrical marketing
    Sony Pictures Entertainment veteran Dwight Caines has been named president of theatrical marketing for the company's Columbia TriStar Motion Pictures Group. Caines is assuming some of the responsibilities of Marc Weinstock, who earlier this week was...
  • Pandora shares fall as analyst praises iTunes Radio for cars

    Pandora shares fall as analyst praises iTunes Radio for cars
    Shares of Internet radio giant Pandora Media Inc. fell Wednesday after an analyst said Apple Inc.’s technology will give it an advantage as it pushes into the market of in-car listeners. Richard Greenfield, an analyst at BTIG who has a “...
  • Bingeing on the many ways to watch TV

    Bingeing on the many ways to watch TV
    In the opening segment of Sunday's 65th Primetime Emmy Awards, host Neil Patrick Harris said the industry had gathered to celebrate the best in television. "For our younger audience, that's the thing you watch on your phones," Harris quipped....
  • Sony shakes up marketing department, HBO's Naegle exiting

    Sony shakes up marketing department, HBO's Naegle exiting
    After the coffee. Before checking out how all the new shows did. The Skinny: All caught up on "Breaking Bad." Wish AMC put the finale on video on demand so I could watch it now. Throw in more commercials, I don't care! Tuesday's headlines include an...
  • Mobile-ad budgets rise 142% since 2011, study says

    Mobile-ad budgets rise 142% since 2011, study says
    Mobile-advertising budgets have surged 142% since 2011, according to a new study, as brand marketers seek to capitalize on consumers' love affair with smartphones and tablets. The Interactive Advertising Bureau study polled 300 top marketing executives,...