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Highlights
Just Born, Inc.

Just Born is a candy manufacturing company based in Bethlehem, Lehigh Couny and Northampton County, Pennsylvania. The company produces multiple name brand candy products, including Peeps, Mike and Ikes, Zours, Jelly Beans, Teenee Beanee, Hot Tamales and Peanut Chew.  Show more »
Just Born is a candy manufacturing company based in Bethlehem, Lehigh Couny and Northampton County, Pennsylvania. The company produces multiple name brand candy products, including Peeps, Mike and Ikes, Zours, Jelly Beans, Teenee Beanee, Hot Tamales and Peanut Chew.  « Show less

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    Mar 23, 2012 |Story| Los Angeles Times
  1. For Easter, Americans will spend $16.8 billion -- $145.28 each

    Between the chocolate eggs, the pastel fashions and the flowers, American consumers are going to spend $16.8 billion on celebrating Easter Sunday on April 8. And that doesn’t even include paying for increasingly expensive gasoline to get to church.
    Between the chocolate eggs, the pastel fashions and the flowers, American consumers are going to spend $16.8 billion on celebrating Easter Sunday on April 8. And that doesn’t even include paying for increasingly expensive gasoline to get to church....

    Tags: E-Commerce Industry, Easter, Holidays, Religious Festivals, Super Bowl

  2. Apr 7, 2012 |Story| Los Angeles Times
  3. How the Peeps biz stays fresh (since the chicks don't have to)

    We’re not really sure why Sunday is referred to as “Easter.” It’d be so much more accurate to refer to it as “The Day Everyone Eats Far Too Many Peeps.”
    We’re not really sure why Sunday is referred to as “Easter.” It’d be so much more accurate to refer to it as “The Day Everyone Eats Far Too Many Peeps.” We kid. After all, that name probably applies to most days for...

    Tags: Companies and Corporations, Mall of America, Halloween, Religious Festivals, Joe Jonas

  4. Apr 13, 2012 |Story| Los Angeles Times
  5. Mike and Ike: Parting is such sweet (and maybe lucrative) sorrow

    The pair's split, like many high-profile break-ups, has been public and messy. 
    The pair's split, like many high-profile break-ups, has been public and messy.  Mike and Ike, a staple at movie theater concession stands and grocery store check-outs, called it quits. The announcement came through the candy's Facebook page last week,...

    Tags: Media Industry, Social Media, Los Angeles International Airport, YouTube, Bethlehem (Northampton, Pennsylvania)

  6. Apr 14, 2011 | Los Angeles Times
  7. Peep Art: A conversation with the Princess of Peeps

    Daily Dish
    Springtime is Peeps time. For some people that means gobbling up the squishy sugar birds and bunnies that pop up in the supermarkets each Easter. For others, it’s become a tradition to submit Peep dioramas, paintings and sculptures to the......
  8. Apr 21, 2011 | Los Angeles Times
  9. Counting down to Easter with some of our favorite Easter candy: See's chocolates

    Daily Dish
    We're counting down to Easter with some of our favorite Easter candy. We've already used this as an excuse to gobble up and "research" Cadbury Creme Eggs, Whitman's Sampler and Godiva chocolates. (Click here to read where we are in......
  10. Apr 22, 2011 | Los Angeles Times
  11. Counting down to Easter with some of our favorite Easter candy: Peeps

    Daily Dish
    You know it's Easter when the Peeps arrive and take over the supermarket shelves. We're counting down to Easter by celebrating some of our favorite Easter candies. What are your favorites? What did we miss? So far, we've covered the......
  12. Apr 24, 2011 | Los Angeles Times
  13. Doling out Easter candy to the Lakers

    Lakers Blog
    By this time, kids have either devoured their Easter candy or parents have hidden away the baskets to avoid Easter Sunday bellyaches. Maybe they'd like to sneak a bite of chocolate bunny themselves. Plenty of Lakers -- namely Lamar Odom -- would likely...
  14. Apr 23, 2011 | Los Angeles Times
  15. Counting down to Easter with some of our favorite Easter candy: Pez

    Daily Dish
    We're counting down to Easter by celebrating some of our favorite Easter candies. So far, we've covered the Whitman's Sampler, Cadbury Creme Eggs, Godiva and See's chocolates, and Peeps. Here, we consider the Easter-themed Pez dispenser. Price: $1.79...
  16. Apr 24, 2011 | Los Angeles Times
  17. Counting down to Easter with our favorite Easter candy: The classic hollow bunny

    Daily Dish
    Happy Easter everyone! We've counted down to Easter by celebrating some of our favorite Easter candies. What are your favorite Easter candies? On this, we can all agree: It just wouldn't be Easter without finding the classic hollow chocolate bunny......
  18. Apr 25, 2011 | Los Angeles Times
  19. April 25 buzz: Sugar detox, same-sex marriage, online poker

    Opinion L.A.
    Most viewed: 40 days, 40 nights, no sugar As we continue indulging in chocolate bunnies and marshmallow Peeps in the name of Easter, so too do people keep coming to Diana Wagman’s Friday Op-Ed article about how spirituality helped her......
  20. Apr 25, 2011 | Los Angeles Times
  21. Grilled cheese as far as the eye could see

    Daily Dish
    What a cheesy event. That's a compliment, of course, to the Second Eighth Annual Grilled Cheese Invitational, held Saturday near downtown L.A. (as the name suggests, the contest doesn't take itself too seriously). Thousands were in attendance to enjoy...
  22. Apr 1, 2010 |Story| Los Angeles Times
  23. Macarons: New to the Easter parade this year

    Call me a heretic, but I've been thinking it's about time the Easter Bunny spruced up his product line. Eggs are fine and Peeps are cute, but as Thumper's 21st century image consultant, I'd advise he hop on the French <i>macaron</i> trend. He wouldn't even have to change the colors in his paint box: <i>Macarons</i> come in every shade imaginable and some yet to be imagined. And although there's no chicken-and-egg riddle surrounding them, <i>macarons</i> have their own mysteries.
    Call me a heretic, but I've been thinking it's about time the Easter Bunny spruced up his product line. Eggs are fine and Peeps are cute, but as Thumper's 21st century image consultant, I'd advise he hop on the French macaron trend. He wouldn't even...

    Tags: Egg Whites, Easter, Starbucks Corp., Macaroons, Religious Festivals

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Just Born, Inc. Photos
The Peeps factory in Bethlehem, Pa. The business is chu...
(April 5, 2012)
Peeps factory
Justin Bieber, a Peeps fan, is pelted by the marshmallo...
(April 5, 2012)
Peeps on Conan
This centerpiece is completely edible. You can pick and...
(March 31, 2012)
Edible Peeps Centerpiece