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Procter & Gamble
Procter & Gamble to slash about 100 brands
Procter & Gamble to slash about 100 brands

Procter & Gamble Co. plans to cut more than half of its brands, as the world’s largest consumer products company slims down amid sluggish sales. The Cincinnati-based firm will shed 90 to 100 brands and focus investment on remaining product lines that comprise more than 95% of company profit, Chief Executive A.G. Lafley said in a conference call with analysts Friday. “This will be a much simpler, much less complex company,” he said. The maker of Pampers diapers and Tide detergent will be left with 70 to 80 brands after selling or discontinuing roughly 100 others. The process is expected to take one to two years. Procter & Gamble simply has too many brands that do...

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