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Target Brands, Inc.
Wal-Mart tests matching prices with online rivals

Wal-Mart Stores Inc. is considering matching online prices from competitors such as Amazon.com, raising the stakes for the holiday shopping season. The world's largest retailer, based in Bentonville, Ark., has matched prices of local store competitors but has not followed other retailers including Best Buy and Target in matching prices of online rivals. But last month Wal-Mart started to test the strategy in five markets: Atlanta; Charlotte, North Carolina; Dallas; Phoenix; and northwest Arkansas. Wal-Mart is trying to rev up sluggish sales in the U.S. as it battles competition from online retailers, dollar stores and drugstores. At the same time, it's also dealing with a...

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