68°

Topics

Eli Broad
Groups pour $20 million into TV, print ads for California primary

As the June 3 primary election draws near, business interests, labor groups, environmentalists and wealthy individuals have poured more than $20 million into television and radio commercials, mail ads and other campaign aid for their preferred candidates in campaigns for state offices. The vast sums are partly a reflection of California's primary system, in which the top-two candidates, regardless of party, advance to the November ballot. Candidates and their backers "now have to talk to all voters and not just members of their own party. That increases the cost of campaigns," said Democratic strategist Michael Wagaman. Among contests for statewide office, the schools superintendent'...

Loading