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New lines for women of color broaden the spectrum of beauty
New lines for women of color broaden the spectrum of beauty

There's a growing power player in the American beauty business, and it's the female consumer of color. Add up Latin Americans, African Americans, Asian Americans (including Southeastern Asians), Pacific Islander Americans, Native Americans and those the Census Bureau defines as people of "two or more races," and that's a lot of potential foundation and "nude" lipstick sales for tan and brown-skinned women. Savvy entrepreneurs are launching beauty sites that not only offer curated products for darker skin and curlier hair but also a place where these women are visible — and visibly beautifully. The numbers According to the Census Bureau, in 2012 there were an estimated 313,873,685...

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