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Scientists quantify how we look at faces to develop first impressions
Scientists quantify how we look at faces to develop first impressions

We take as little as 100 milliseconds to “read” a face for traits such as trustworthiness, but the consequences of such judgments often are far from fleeting, so a group of scientists set out to find out what drives these impressions. “For many reasons, including the increasingly pervasive use of images of faces in social media, it is important to understand how first impressions arise,” they wrote in the Proceedings of the National Academy of Sciences on Monday. The shape of a jaw or set of the eyes can lead to long-lasting opinions about someone. The scientists listed 65 facial attributes such as these. They found that despite the extraordinary variation in...

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