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Leo Burnett

A collection of news and information related to Leo Burnett published by this site and its partners.

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  • Tribune newspaper unit to pay up to $275 million in spinoff

    Tribune newspaper unit to pay up to $275 million in spinoff
    Tribune Co.'s newspaper unit will pay a dividend of up to $275 million to its parent when it is spun off later this year, according to a government filing.
  • Omnicom, Publicis merging to create global advertising behemoth

    Omnicom, Publicis merging to create global advertising behemoth
    Two of the world's largest advertising holding companies -- Omnicom Group Inc. in New York and Publicis Groupe in Paris -- have agreed to merge into the world's largest agency with a market value that would exceed $35 billion. The two companies...

    Omnicom, Publicis merger could benefit rivals, spur other deals

    Omnicom, Publicis merger could benefit rivals, spur other deals
    The planned merger of Omnicom Group Inc. in New York and Publicis Groupe in Paris into the world's biggest advertising firm gives the combined company lots of clout.  The deal was designed to give the new company more leverage when negotiating...

    Ad agency deal-making continues as Publicis buys Engauge

    Ad agency deal-making continues as Publicis buys Engauge
    French advertising giant Publicis Groupe has acquired a small digital advertising firm, Engauge Marketing, which has built a roster of big-name clients such as  Nationwide Insurance, Cisco Systems and Coca-Cola. The deal highlights the increasing...

    Lee Rich dies at 93; advertising executive became a top TV producer

    Lee Rich dies at 93; advertising executive became a top TV producer
    He was a former advertising executive who became one of television's top producers, bringing powerhouse shows such as "Dallas," "Knots Landing" and "The Waltons" into American homes in the 1970s and '80s. Lee Rich, co-founder and former president of...