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Teens and young adults confronted by more TV ads for e-cigarettes
Teens and young adults confronted by more TV ads for e-cigarettes

Commercials for electronic cigarettes have become so ubiquitous that millions of American teens have seen them since 2012, a new study says. About 4 out of 5 of the TV ads seen by these young viewers were for blu eCigs, a brand that was purchased by tobacco giant Lorillard Inc. in April 2012. Though the ads are ostensibly aimed at adults, they employ language that makes e-cigarettes seem desirable to teens, researchers write in a study published Monday by the journal Pediatrics. Electronic cigarettes are battery-powered devices that allow users to inhale nicotine vapor. The devices have generated billions of dollars in sales but remain extremely controversial. Advocates for e-...

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