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    May 20, 2013 |Story| Los Angeles Times

  1. Yahoo seeks turnaround with $1.1-billion deal to buy Tumblr

    SAN FRANCISCO — Yahoo Inc. Chief Executive Marissa Mayer is attempting a bold — and risky — strategy to turn around the struggling Internet giant with the $1.1-billion acquisition of Tumblr, a trendy social blogging service popular with teens and young adults.
    SAN FRANCISCO — Yahoo Inc. Chief Executive Marissa Mayer is attempting a bold — and risky — strategy to turn around the struggling Internet giant with the $1.1-billion acquisition of Tumblr, a trendy social blogging service popular...

    Tags: Marketing, France, Social Media, Forrester Research Incorporated, Business

    2. May 18, 2013 |Story| Los Angeles Times

  2. David Beckham's legacy: his game vs. his celebrity

    We haven't seen the last of David Beckham. Oh, sure, we may not see him on a soccer field now that he's announced he will retire after Paris Saint-Germain's final game on May 26. But we will see him in many other places — billboards, magazines, TV — for years to come.
    We haven't seen the last of David Beckham. Oh, sure, we may not see him on a soccer field now that he's announced he will retire after Paris Saint-Germain's final game on May 26. But we will see him in many other places — billboards, magazines, TV...

    Tags: Major League Soccer, Los Angeles Galaxy, Johnny Damon, Soccer, ESPN (tv network)

    3. May 17, 2013 |Story| Los Angeles Times

  3. Smart TV: The industry push to keep getting smarter

    For decades we've been watching TV. Now a new generation of televisions is beginning to watch us.
    For decades we've been watching TV. Now a new generation of televisions is beginning to watch us. Technological advances are giving the old clunky "boob tube" an I.Q. injection. Some of the new breed of smart TVs comes equipped with facial recognition...

    Tags: Interior Policy, Sony Corp., Marketing, Amazon.com Inc., The Tonight Show (tv program)

    4. May 16, 2013 |Story| Los Angeles Times

  4. Guillermo del Toro praises the cinema as a 'temple of images'

    Director Guillermo del Toro crowed about the enduring value of movie theaters this week, reminding television advertising executives gathered in New York that there is no substitute for the big screen.
    Director Guillermo del Toro crowed about the enduring value of movie theaters this week, reminding television advertising executives gathered in New York that there is no substitute for the big screen. Speaking to a standing-room only crowd of more than...

    Tags: Entertainment, Movies, Science Fiction (Movie Genre), Pacific Rim (movie), AMC (tv network)

    5. May 17, 2013 |Story| Los Angeles Times

  5. Razor-sharp ad ideas

    This story starts at a point in time that most observers predicted it would end. The year was 2002. The Internet party was long over. Pets.com and other high-flying digital darlings were defunct. It was the dark days for the few survivors of the dot-com bubble, and Razorfish was barely hanging on.
    This story starts at a point in time that most observers predicted it would end. The year was 2002. The Internet party was long over. Pets.com and other high-flying digital darlings were defunct. It was the dark days for the few survivors of the dot-com...

    Tags: Marketing, Authors, Sales, Business, Online Advertising

    6. May 15, 2013 |Story| Los Angeles Times

  6. 2013 TV upfronts: CBS unveils schedule with six new shows

    NEW YORK -- Wrapping up a season in which it will finish first in both viewers and the crucial adults 18-49 demographic that advertisers favor, <a>CBS</a> unveiled a fall television schedule with four new comedies and two dramas.
    NEW YORK -- Wrapping up a season in which it will finish first in both viewers and the crucial adults 18-49 demographic that advertisers favor, CBS unveiled a fall television schedule with four new comedies and two dramas. For CBS, the win in adults 18-...

    Tags: Marketing, Allison Janney, NCIS (tv program), Amazon.com Inc., ABC (tv network)

    7. May 15, 2013 |Story| Los Angeles Times

  7. Billboard companies playing big role in L.A. city election

    Advertising company Lamar sued the city of Los Angeles two months ago, demanding the right to install new digital billboards in such neighborhoods as Sherman Oaks, Silver Lake, Glassell Park and the Fairfax district.
    Advertising company Lamar sued the city of Los Angeles two months ago, demanding the right to install new digital billboards in such neighborhoods as Sherman Oaks, Silver Lake, Glassell Park and the Fairfax district. Lamar's involvement in city politics...

    Tags: Dennis P. Zine, Rocky Delgadillo, Electronics, Government, Clear Channel Communications Inc.

    8. May 17, 2013 |Story| Los Angeles Times

  8. Garcetti's lead over Greuel at 7 percentage points in mayoral race

    Eric Garcetti's lead in the Los Angeles mayor's race has narrowed to seven percentage points, but his strength among conservatives has blocked rival Wendy Greuel from securing a San Fernando Valley base that is vital to her chances, according to a new USC Price/Los Angeles Times poll.
    Eric Garcetti's lead in the Los Angeles mayor's race has narrowed to seven percentage points, but his strength among conservatives has blocked rival Wendy Greuel from securing a San Fernando Valley base that is vital to her chances, according to a new USC...

    Tags: Dennis P. Zine, Polls, Social Issues, Voting, Minority Groups

    9. May 16, 2013 |Story| Los Angeles Times

  9. CBS bets that less is more. Warner Bros. TV shakes up its ranks.

    <span style="font-size: small;"><strong>After the coffee. Before my last day of upfront presentations. Phew! </strong></span>
    After the coffee. Before my last day of upfront presentations. Phew! The Skinny: I love New York but it seems to have gotten even more crowded since I left years ago. I can't deal! Thursday's headlines include CBS's new fall schedule and a restructuring...

    Tags: Television, Time Warner Cable Inc., Media Industry, 2014 Winter Olympic Games, Entertainment

    10. May 12, 2013 |Story| Los Angeles Times

  10. James Tolbert dies at 86; lawyer pressed Hollywood on civil rights

    In a Hollywood auditorium, James L. Tolbert tried to induce a room packed with broadcasting and advertising executives to essentially join the civil rights movement in 1963 by pointing out the obvious.
    In a Hollywood auditorium, James L. Tolbert tried to induce a room packed with broadcasting and advertising executives to essentially join the civil rights movement in 1963 by pointing out the obvious. "We Negroes watch 'Bonanza' and buy Chevrolets....

    Tags: Rentals, Entertainment, Media Industry, Redd Foxx, Crime, Law and Justice

    11. May 14, 2013 |Story| Los Angeles Times

  11. On eve of Google developers conference, company 'hot again'

    MOUNTAIN VIEW, Calif. &mdash; Even though its ubiquitous Internet search engine practically mints money, Google Inc. was widely seen as a company whose best days were behind it.
    MOUNTAIN VIEW, Calif. — Even though its ubiquitous Internet search engine practically mints money, Google Inc. was widely seen as a company whose best days were behind it. It was written off as the next Microsoft Corp. — a staid high-tech...

    Tags: New Products, Media Industry, Marketing, Motorola Mobility, Inc., Social Media

    12. May 14, 2013 |Story| Los Angeles Times

  12. TV broadcasters are in suspense over their upfront ad haul

    Can the return of Michael J. Fox, agent Jack Bauer and "Ironside" help vanquish the flesh-eating zombies that are threatening to take a bite out of television broadcasters' fortunes?
    Can the return of Michael J. Fox, agent Jack Bauer and "Ironside" help vanquish the flesh-eating zombies that are threatening to take a bite out of television broadcasters' fortunes? ABC, CBS, Fox and NBC are unveiling their fall lineups this week...

    Tags: Fox Broadcasting Company, Marketing, The X Factor (tv program), Parkinson's Disease, ABC (tv network)

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