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Yahoo's challenge to be building Tumblr's advertising business
SAN FRANCISCO — To punctuate his company's $1.1-billion purchase by Yahoo Inc., Tumblr co-founder and Chief Executive David Karp let loose in a blog post with a celebratory expletive. It was classic Karp, a 26-year-old high school dropout who...
Tags: Marissa Mayer, Culture, Social Sciences, Advertising, Demographics
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Yahoo seeks turnaround with $1.1-billion deal to buy Tumblr
SAN FRANCISCO — Yahoo Inc. Chief Executive Marissa Mayer is attempting a bold — and risky — strategy to turn around the struggling Internet giant with the $1.1-billion acquisition of Tumblr, a trendy social blogging service popular...
Tags: Advertising, Online Media Industry, Mark Zuckerberg, Media Industry, France
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Razor-sharp ad ideas
This story starts at a point in time that most observers predicted it would end. The year was 2002. The Internet party was long over. Pets.com and other high-flying digital darlings were defunct. It was the dark days for the few survivors of the dot-com...
Tags: Tesco plc, McDonald's, Consumer Goods Industries, Advertising, Book
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Stars align for a Microsoft 'Star Trek' marketing deal
Microsoft Corp. is partnering with Paramount Pictures on a promotional effort for the studio's "Star Trek Into Darkness." It represents the biggest such undertaking ever for the software giant. The Redmond, Wash., company's campaign isn't short on...
Tags: Xbox 360, Networking, Star Trek into Darkness (movie), Gaming Industry, Star Trek (movie, 2009)
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Silicon Valley uses growing clout to kill a digital privacy bill
Silicon Valley has wielded its growing political clout at the state Capitol to kill a digital privacy bill that would have given consumers access to information about them being collected online. Had the Right to Know Act become law, California would...
Tags: John D. Rockefeller IV, Satellite and Cable Service, Advertising, Online Media Industry, Mark Zuckerberg
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For the record
Negative campaigning: In the May 4 Section A, a column about the mayoral campaign reported that candidate Wendy Greuel said she resorted to negative campaigning in response to an advertisement by backers of her rival, Eric Garcetti. Greuel cited a video...Tags: Elections, Primaries, Politics
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PepsiCo takes down Mountain Dew ad criticized as racist
PepsiCo has removed an online ad plugging its Mountain Dew soft drink after viewers complained that the spot –-- featuring a battered and terrified white woman trying to pick a suspect out of a lineup of black men -- was racist and misogynistic....
Tags: Social Issues, Abusive Behavior, Racism, PepsiCo Inc.
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Greuel's campaign of 'gotchas' conveys desperation
It's beginning to look like there's nothing Wendy Greuel wouldn't do to become the next mayor of Los Angeles. Her boatload of big-money backers seems fond of trash-talking gibes so slimy, they're apt to backfire and turn voters off. -------------------...
Tags: Local Elections, Eric Garcetti, Wendy Greuel, Advertising, Kevin James
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2012 elections boost TV stations; L.A. market reaches $1.4 billion
Politics may often seem like a dirty business, but for local TV stations it's also a very good business. Political advertising helped propel a 13.2% growth in television station revenue last year, allowing the broadcast industry to regain much of the...
Tags: 2012 U.S. Presidential Election, Mitt Romney, Online Media Industry, Elections, Quarterly or Semiannual Financial Statements
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FTC calls on online ad industry to agree on do-not-track standard
SAN FRANCISCO -- New Federal Trade Commission Chairwoman Edith Ramirez had some tough words on "do not track" in her first speech to the advertising industry. Ramirez on Wednesday urged the industry to give consumers "effective and meaningful privacy...
Tags: Lobbying, Advertising, Online Media Industry, Federal Trade Commission, Consumers
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Top Senate Democrat calls for 'do not track,' advertisers protest
SAN FRANCISCO -- Putting renewed pressure on the online advertising industry that he says has failed to protect Americans' privacy, a top Senate Democrat called for legislation this year that would create a "do not track" option for consumers. "I have...Tags: American Civil Liberties Union, John D. Rockefeller IV, Advertising, Consumers, Restraint of Trade
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Study says many online students prefer face-to-face classes
As colleges are rushing -- or being pushed -- to embrace online education, they might want to take pause: Most students prefer connecting with teachers and fellow students and don’t want to take all of their classes online, a new study suggests....
Tags: Colleges and Universities, Students, Teaching and Learning, Columbia University, Jerry Brown
May 21, 2013
|Story| Los Angeles Times
May 20, 2013
|Story| Los Angeles Times
May 17, 2013
|Story| Los Angeles Times
May 15, 2013
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May 3, 2013
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May 10, 2013
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May 1, 2013
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May 4, 2013
|Column| Los Angeles Times
Apr 25, 2013
|Story| Los Angeles Times
Apr 17, 2013
|Story| Los Angeles Times
Apr 24, 2013
|Story| Los Angeles Times
Apr 25, 2013
|Story| Los Angeles Times
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