Topics

Metal and Mineral
Patagonia's new line of activism is documentary 'DamNation'
Patagonia's new line of activism is documentary 'DamNation'

Patagonia is famous for its high-end outdoor gear, selling its 3-in-1 River Salt Jacket for $549 and a Special Edition Diamond Quilt Snap-T Pullover for $199. In the coming weeks, the luxe retailer will begin stocking a very different item on its shelves: DVDs of "DamNation," Patagonia's self-financed and award-winning environmental documentary. Long admired as one of the most socially accountable companies in America, Patagonia in recent years has become more of an outspoken advocate for environmental and corporate responsibility, letting shoppers openly inspect its supply and manufacturing chain and even encouraging potential customers to stop buying its products and...

Loading