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Sprint Corporation
Sprint to end title sponsorship of NASCAR's top series after 2016
Sprint to end title sponsorship of NASCAR's top series after 2016

Sprint Corp. said Tuesday that it will end its title sponsorship of NASCAR's premier series after 2016. The move was not unexpected because Sprint has been struggling in the wireless phone market against such rivals as Verizon and AT&T. Sprint in recent months has eliminated more than 2,000 jobs and undergone senior-management changes. The company cited "a need to focus more directly on its core business priorities" for its decision to end the sponsorship of what is now stock-car racing's Sprint Cup Series. "We understand significant changes within Sprint and the highly competitive business environment" led to Sprint's move, NASCAR spokesman...

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