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Starcom Incorporated

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  • Advertisers make $900-million bet on Olympic Winter Games

    Advertisers make $900-million bet on Olympic Winter Games
    The lighting of the Olympic flame in Russia will launch a nearly $900-million bet by U.S. advertisers that this year's Winter Games will become a feel-good event for television audiences.
  • KNBC-TV playing to viewers on L.A. County buses

    KNBC-TV playing to viewers on L.A. County buses
    KNBC-TV Channel 4 is taking the bus. Nearly 1,800 Los Angeles County buses operated by the Metropolitan Transportation Authority have become the latest vehicles for the local TV station's advertising sales and marketing. The NBCUniversal-owned station...

    Disney shifts $800-million-a-year movie ad buying to OMD

    Disney shifts $800-million-a-year movie ad buying to OMD
    Walt Disney Co. has hired a new advertising agency to oversee media planning for its movie studio. OMD, whose clients include Pepsi and Visa, on Wednesday landed the Disney Studios account, which handles an estimated $800 million a year in advertising...

    Black daytime TV hosts are among the most bankable stars

    Black daytime TV hosts are among the most bankable stars
    In daytime television, black is the new black. Television programmers, in their search for the next big thing, have found that charismatic African American entertainers are potent magnets who attract mainstream and ethnically diverse audiences. This...

    Ellen DeGeneres to test power of Twitter with Oscar telecast

    Ellen DeGeneres to test power of Twitter with Oscar telecast
    Ellen DeGeneres will test the power of social media -- and the increasingly symbiotic relationship between Twitter and television -- during next year's Academy Awards telecast. On Friday, illustrating her proclivity for Twitter, DeGeneres announced in a...