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A collection of news and information related to Starcom Incorporated published by this site and its partners.

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    May 14, 2013 |Story| Los Angeles Times
  1. TV broadcasters are in suspense over their upfront ad haul

    Can the return of Michael J. Fox, agent Jack Bauer and "Ironside" help vanquish the flesh-eating zombies that are threatening to take a bite out of television broadcasters' fortunes?
    Can the return of Michael J. Fox, agent Jack Bauer and "Ironside" help vanquish the flesh-eating zombies that are threatening to take a bite out of television broadcasters' fortunes? ABC, CBS, Fox and NBC are unveiling their fall lineups this week...

    Tags: Univision (tv network), Leslie Moonves, Fox Broadcasting Company, The Voice (tv program), Television Industry

  2. Apr 22, 2013 |Story| Los Angeles Times
  3. Twitter eyes TV, lands major advertising deal in run-up to IPO

    SAN FRANCISCO -- In the run-up to what would be the biggest initial public stock offering for a consumer Internet company since Facebook, Twitter has nailed its biggest advertising deal yet. The San Francisco-based social media company has reached a...

    Tags: Television Networks, Advertising, Media Industry, Social Media, New Products

  4. Jan 18, 2013 |Story| Los Angeles Times
  5. Lance Armstrong: 4.3 million watch interview with Oprah on OWN

    Oprah Winfrey's "worldwide exclusive" interview with disgraced cyclist Lance Armstrong greatly enhanced the performance of her nascent OWN network.
    Oprah Winfrey's "worldwide exclusive" interview with disgraced cyclist Lance Armstrong greatly enhanced the performance of her nascent OWN network. Thursday's installment of the highly anticipated "Oprah and Lance Armstrong: The Worldwide Exclusive"...

    Tags: Track Cycling, Discovery Communications, Inc., OWN (tv network), Lance Armstrong, ABC (tv network)

  6. Sep 27, 2011 | Los Angeles Times
  7. FX's movie strategy part of winning approach

    Company Town
    FX: While other cable networks gobble up reruns of hit dramas such as "NCIS" and "The Mentalist" for their prime-time lineups, FX bets big on movies to fill the parts of its schedule not occupied by its original comedies and dramas....
  8. Aug 18, 2010 | Los Angeles Times
  9. The Morning Fix: Google is coming for your TV! CBS has passage to India. BermanBraun rakes in some new dollars. Morty's back in late night.

    Company Town
    After the coffee. Before yet another flight to New York. And in August no less. Google is coming! Google is coming! Search giant Google is getting serious about its small-screen aspirations. The company has been meeting with broadcast and cable......
  10. May 10, 2013 |Story| Tribune Media Services
  11. Upfronts: Meet The Power Players In the 2013 TV Ad-Sales Flurry

    Variety
    The funny thing about “Upfront Week” is that, usually, very little “upfronting” actually takes place. All eyes next week will be on glitzy presentations from Fox, CBS and the rest, as TV networks start their bid to secure advertiser commitments...

    Tags: Univision (tv network), Leslie Moonves, Fox Broadcasting Company, Entertainment Events, Media Industry

  12. Dec 3, 2012 |Story| Tribune Media Services
  13. Sometimes, I just like a good thriller!

    Liz Smith
    "MURDER IS always a mistake. One should never do anything one cannot talk about after dinner," said Oscar Wilde. I LOVE reading thrillers. As you might know, Lee Childs, author of the "Jack Reacher" series, is my current crush and soon Tom Cruise will...

    Tags: Central Intelligence Agency, Memorial Day, Book, Nelson DeMille, Crime, Law and Justice

  14. Nov 12, 2012 |Story| Chicago Tribune
  15. Indian-born adviser to Leo Burnett, colleagues navigates digital world

    On a warm September day in Chicago, Rishad Tobaccowala counseled a roomful of Leo Burnett executives on how to sell high-tech gadgets -- told in terms of hot dogs.
    Tribune staff reporter
    On a warm September day in Chicago, Rishad Tobaccowala counseled a roomful of Leo Burnett executives on how to sell high-tech gadgets -- told in terms of hot dogs.     Tobaccowala, who has spent 30 years at Leo Burnett and affiliated agencies,...

    Tags: Ameet Sachdev, Automotive Equipment, Chicago Hotels, Literature, Chicago Restaurants

  16. Nov 11, 2012 |Column| Chicago Tribune
  17. Phil Rosenthal: Forming a Bond with brands

    On the big screen, a hero's mettle is established by showing how much punishment the star can withstand and how daunting the obstacles are while ultimately getting the job done.
    On the big screen, a hero's mettle is established by showing how much punishment the star can withstand and how daunting the obstacles are while ultimately getting the job done. Early in the latest James Bond movie, "Skyfall," an assassin seeks to escape...

    Tags: James Bond (fictional character), Media Industry, NASCAR, Skyfall (movie), Entertainment

  18. Jul 10, 2011 |Story| Chicago Tribune
  19. Remarkable Person: Arlene K. Hoffman

    Arlene K. Hoffman was a "Mad Woman" in the twilight of the "Mad Men" era, rising in just six years to head her own agency. Some of the ad campaigns she spearheaded became cultural touchstones: the Dannon commercial starring 100-year-old Russians; the Lancome spots featuring a luminous Isabella Rossellini; and the "bare bottom" print ad promoting Jamaican tourism, which is now included in the collection of the Museum of Modern Art in New York City. She introduced Americans to Armagnac, too.
    Arlene K. Hoffman was a "Mad Woman" in the twilight of the "Mad Men" era, rising in just six years to head her own agency. Some of the ad campaigns she spearheaded became cultural touchstones: the Dannon commercial starring 100-year-old Russians; the...

    Tags: Politics, Isabella Rossellini, Litchfield (Litchfield, Connecticut), Chicago Hotels, Italy

  20. Feb 22, 2005 |Story| Chicago Tribune
  21. Stars shine in vain as Oscars' ratings fall

    It's a good thing Oscar can't furrow his gold-plated brow. If he could, a glance at the recent ratings for the sort of star-studded, glamorous awards show that he has come to personify would no doubt crease his shiny face with worry lines.
    Chicago Tribune
    It's a good thing Oscar can't furrow his gold-plated brow. If he could, a glance at the recent ratings for the sort of star-studded, glamorous awards show that he has come to personify would no doubt crease his shiny face with worry lines. The Grammys?...

    Tags: Dresses (clothing), Minority Groups, Unions, Super Bowl, Comedy (genre)

  22. Jan 30, 2004 |Story| Chicago Tribune
  23. Super Bowl Advertisers Fine-Tune Plays

    Chicago Tribune staff reporter
    Robert Lachky, vice president of brand management for beer giant Anheuser-Busch and keeper of the King of Beers' advertising, has one goal Monday morning. He wants to hear that his advertising is king with viewers when they are called by media outlets...

    Tags: Green Day (music group), Super Bowl, Anheuser-Busch, Tourism and Leisure, Apple Inc.

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Starcom Incorporated Photos
Media planning software firm Workhorse Software has app...
(May 7, 2013)
Heidi Feiler, support manager, Workhorse Software
Twitter has reportedly reached an advertising deal with...
(April 22, 2013)
Twitter
Barbara Kittridge has been appointed chief marketing of...
(January 10, 2013)
Barbara Kittridge, chief marketing officer, Cardinal Path Inc.