Dun & Bradstreet Corp.
A credit history can keep a lid on doubt

Graphic artist and advertising specialist David Kessler had a brainstorm while staring at the white surfaces in his apartment laundry room, waiting for the spin cycle to end. "I'm looking at a sea of white and all of a sudden said, 'Oh my God! These could have ads all over them.' " It took two years to build a database of laundromat owners that his company could sell advertising to for display on machines, but Kessler is convinced that Laundromedia Inc. of West Los Angeles is perched to clean up. Still, the process would have been smoother if Kessler had been aware of the need for a separate business credit report when he was trying to sign up his first vendor, a...