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TiVo Inc.
Super Bowl ads: Movies show up but don't leave biggest impression
Super Bowl ads: Movies show up but don't leave biggest impression

This year's crop of movie trailers airing during the Super Bowl featured such memorable sights as a sword-wielding robot riding a mechanical dinosaur, a flood of truly biblical proportions and a web-slinging superhero battling an electricity-powered menace. In spite of all that spectacle, no movie trailers ranked among the big game's 10 most popular commercials, according to separate reports from TiVo Research and Analytics and USA Today. Only one movie-related commercial managed to crack TiVo's top 10: Toyota's Highlander commercial, which featured actor and former NFL player Terry Crews as well as members of the Muppets, the latter of whom will return...

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