68°

Topics

Amusement and Theme Parks
Southwest, SeaWorld end partnership a year after 'Blackfish' backlash
Southwest, SeaWorld end partnership a year after 'Blackfish' backlash

Southwest Airlines and SeaWorld are ending their longtime partnership the year after a documentary raised concerns about the treatment of killer whales at the theme-park chain. The airline and the park said they reached a mutual decision not to renew the promotional marketing relationship, which began in 1988 and will expire at the end of the year. In a joint statement, the companies attributed the decision to “shifting priorities,” saying that Southwest “is spreading its wings with new international service and increased focus on local market efforts” and that SeaWorld is focusing on courting customers in Latin America and Asia. Southwest, the nation’s...

Loading