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United Airlines overhauls loyalty rewards program
United Airlines overhauls loyalty rewards program

United Airlines joined several of its competitors by revamping its loyalty points program to base its rewards system on total dollars spent, not on miles traveled. Other carriers such as Delta, Southwest and JetBlue have announced similar changes recently. United's change in its MileagePlus program takes effect March 1, 2015. The switch allows the airlines to reward their biggest spenders and reduces the number of travelers who fly long distances on the cheapest fares to collect points. “These changes are designed to more directly recognize the value of our members when they fly United,” said Thomas F. O’Toole, United’s senior vice president of marketing...

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