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Options Away, Level Skies let travelers lock in airfares before buying
Options Away, Level Skies let travelers lock in airfares before buying

One of the most tired cliches is that so-and-so doesn't actually sell such-and-such; they sell peace of mind. Well, in this case, it's true. The question is whether there is a market for that peace of mind among airline customers. In recent months, two companies — Chicago-based Options Away (www.optionsaway.com) and San Francisco-based Level Skies (www.levelskies.com) — have begun offering the chance to lock in airfares without committing to a ticket. This sort of service has been bubbling at the industry edges in various incarnations; Kayak (www.kayak.com) and Bing (www.bing.com) pair their flight searches with recommendations on whether to buy or wait. These are...

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