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Spirit Airlines
Hate Spirit Airlines? It wants to hug you (and control frills)
Hate Spirit Airlines? It wants to hug you (and control frills)

Spirit Airlines isn't feeling the passenger love. So the no-frills carrier says it wants to woo rather than antagonize customers. With a new logo, new slogan and a new tone, Spirit is out to better explain its low-price model and fees. "We know some people say they hate Spirit," Chief Executive Officer Ben Baldanza said in a Wednesday statement. "We're going to hug the haters." The airline operates at airports in Los Angeles, San Diego and Las Vegas, among other destinations. Spirit rolled out a new logo this week with the slogan "Less Money. More Go" and says "unbundled awesomeness" is why travelers save an average 40% on its...

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