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Witco Corporation
They're carrying a torch for tiki

If the words "tiki culture" conjure images of rum drinks the color of windshield wiper fluid, dusty tribal masks and low-rent bamboo-backed bars, hold on to your paper parasol because there's a new trade wind blowing. What was once dismissed as "tacky tiki" is going upscale. The result? South Seas-tinged art, music, runway clothes and even a high-end restaurant in Beverly Hills, all with price tags a notch or three above the budget of your standard-issue aloha shirt-wearing tiki geek. Call it Polynesian pop, call it tiki 2.0, but the new incarnation is kicking the kitsch and ushering in an era of luxe on the lanai. After weathering years of shuttered Trader...

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