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What's in a name? For Cal State schools, it's brand recognition
What's in a name? For Cal State schools, it's brand recognition

For the longest time, Dixia Aguilar said, her mother thought she attended UCLA, not Cal State L.A. "No, Mom," she would say, "CSULA." In Long Beach, graphics design major Tyler Lampe said his campus' formal name hardly inspired school spirit. "When it comes to sports, 'Long Beach State!' is a lot punchier than 'Go, California State University, Long Beach!'" An identity crisis of sorts is sweeping through the Cal State system. Cal State L.A. wants to be known as anything other than CSULA, an acronym it fears is too closely associated with that other campus in Westwood. Long Beach — alternately known as Cal State Long Beach...

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