It's all in the name.
Columbia Pictures, which celebrates its 90th anniversary on Jan. 10, began life in 1920 as the C.B.C. Sales Film Corp. Founded by Harry and Jack Cohn and Joe Brandt, the company churned out low-budget shorts, westerns and comedies. In fact, it was even jokingly referred to as "Corned Beef and Cabbage" because of its shoe-string productions.
To add luster to its reputation, the name was changed to the more prestigious-sounding Columbia Pictures. And the studio continues to thrive under that name to this date as part of the Columbia Tri-Star Motion Picture Group at the old MGM studios in Culver City.
But even with the name change 90 years...