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Denise Richards
How celebrity branding deals are made
How celebrity branding deals are made

The arranged marriage of a fashion brand and a Hollywood celebrity — whether as denim spokesmodel, fragrance inspiration or full-fledged apparel design collaborator — can happen in as many different ways as there are famous faces and clothing makers to connect. One example played out in a Las Vegas restaurant this summer. Jennifer LoveHewitt, "Twilight" actor Kellan Lutz, Denise Richards and other celebs rubbed elbows, exchanged business cards and broke bread with apparel company chief executives, denim designers and retail representatives sheltered there from the chaos of the trade show floor. Chatting at one of the 15 tables were movie producer Lawrence Bender;...

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