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Lionsgate launches new specialty distribution label
Lionsgate launches new specialty distribution label

Lionsgate announced the launch of a new specialty distribution label that will focus on multiplatform release strategies in an effort to cater to next-generation audiences. The Santa Monica-based studio said Wednesday that the new label, Lionsgate Premiere, will release a slate of up to 15 films annually. The Chinese film "Dragon Blade," which stars Jackie Chan, Adrien Brody and John Cusack, will kick off the slate in fall 2015. “Lionsgate Premiere embodies the unique attributes of our motion picture business – our diversity, our focus on audiences in our sweet spot and ability to create release strategies attuned to next generation moviegoers,”...

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