Heston Blumenthal Crowdfunding indie wines the Kickstarter way Crowdfunding indie wines the Kickstarter way

Through Kickstarter and Indiegogo, people are finding projects, new products and films to fund via crowdsourcing. Now, reports KGO-TV in San Francisco, fledgling winemakers can take advantage of crowdsourced funding through “Now, the Bay Area’s seeing the rise of indie winemakers. Like so many other entrepreneurs, they’re turning to crowdfunding to get off the ground.” No fancy bottles. Screw caps instead of corks. Labels? Meh. “We put the money inside the bottle,” says Rowan Gormley, founder of, which also has a British and an Australian site. The company basically funds independent winemakers to make exclusive...