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Jonathan Baker
Beer label art matches the quirky character of the microbrews
Beer label art matches the quirky character of the microbrews

True confession: The first bottle of Black Dog Ale I ever bought wasn't for the taste or the price or even the reputation. What separated that six-pack from hundreds of others in the 40-foot-long beer case was the black Labrador retriever on the box. There he was — the noble profile, those silky ears, his golden eyes gazing into the distance. And to clinch the deal, behind him rolled a tree-filled alpine meadow, backed by snowy mountain peaks. I didn't buy the beer, I bought the label. And it's not just any label. With the detailed drawing of the dog, the idealized depiction of the place, all rendered in rich colors, with an unmistakably retro vibe, it's the...

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