Kathie Lee Gifford

Celebrities get soaked in 'Ice Bucket Challenge'

Celebrities get soaked in 'Ice Bucket Challenge'

Jimmy Fallon poured a bucket of ice water over his head on national television Tuesday night, which seems typical comic behavior. But then Kathy Lee Gifford and Hoda Kotb did the same thing Wednesday morning on "Today." (And yes, we’re also surprised it wasn’t with wine).

The “Ice Bucket Challenge” is not just momentary reprieve from the summer heat, it's also being done in the name of a good cause: raising awareness of ALS, or Lou Gehrig's disease.

Over the last few weeks, people all over the country have been posting videos of themselves doing the challenge and then challenging someone they know to follow suit. But in the past week, the...