Maya Rudolph

Saks Fifth Avenue, Sony team up for ‘The Emoji Movie’ merchandise

Saks Fifth Avenue, Sony team up for ‘The Emoji Movie’ merchandise

“We love partnering with of-the-moment pop culture experiences,” said John Antonini, director of stores at Saks Fifth Avenue, who was standing on the red carpet outside the Saks flagship Monday night. He was pointing to “The Emoji Movie” windows that were installed along 50th Street — so appropriate, considering it was World Emoji Day. “They really bring emojis to life,” he said.

“Anytime we can bring technology into the windows is exciting,” he added, pointing out that customers can interact, play and dance with the emojis.

Saks has partnered with brands such as Jason Wu, Mackage, Del Toro Footwear, Orlebar Brown, Gents...

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