Hollywood is gaining a new player, or maybe millions of them.
Video game giant Activision Blizzard Inc. on Friday announced the creation of its own movie and television studio to bring hit titles such as “Call of Duty” and “Skylanders” to screens big and small.
The company, based in Santa Monica and with revenue of $4.9 billion over the last year, is the world's fifth-largest video game maker by sales. The TV and movie studio announcement comes amid an ambitious expansion drive that also includes mobile games and spectator-based video game contests known as e-sports.
With the studio, Activision Blizzard is...