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'22 Jump Street': Is it time to end the brand-name craze?
'22 Jump Street': Is it time to end the brand-name craze?

With strong early word of mouth and solid reviews, Channing Tatum and Jonah Hill's "22 Jump Street"  was poised to be a hit before Schmidt and Jenko even began their latest antics. When the film took in well over $20 million on Friday and wound up with a $60 million weekend -- more than the opening for any R-rated comedy besides "The Hangover 2" -- it bore out those blockbuster expectations. There are plenty of reasons for the film's success:‎ its winking self-awareness, a likable pair of comedy stars‎, the touch of directors Phil Lord and Chris Miller, the absence of anything else in that raunch-comedy vein (indeed, after a glut of R-rated...

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