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Why are movie studios scared of Labor Day weekend?

Why are movie studios scared of Labor Day weekend?

Labor Day weekend is traditionally not a big weekend for new movies, but why?

This year the holiday weekend is expected to be one of the slowest on record, with a projected $117 million in ticket sales Friday through Monday, according to film tracking firm Rentrak. With no major new releases, this weekend marked the first time in 2015 that a title didn't pass $10 million at the box office Friday through Sunday.

"For a summer that will likely be second best on record, we're ending with a whimper rather than a bang," said Paul Dergarabedian, senior media analyst for film tracking firm Rentrak.

But why is that usually the case with Labor Day?

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