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Fests can start the buzz and carry it through
Fests can start the buzz and carry it through

Mark Roybal, president of production at Indian Paintbrush, still remembers the rush he got from viewing "Little Miss Sunshine" at its 2006 Sundance Film Festival screening. "It was one of the most unbelievable experiences I've ever had," he says. "I went as an audience member, and the crowd was rapturous. You'd just discovered a gem, now you feel like you're in on something, and you want to advocate for it." Today, Roybal is hoping his and Paramount's "Like Crazy" — acquired out of Sundance this year — has the same kind of juice "Sunshine" legendarily generated, going from wild festival enthusiasm to wild...