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IWC Schaffhausen and Audemars Piguet watch brands debut new Rodeo Drive digs

IWC Schaffhausen and Audemars Piguet watch brands debut new Rodeo Drive digs

Two Swiss luxury watch brands held star-studded ceremonial ribbon-cuttings in Beverly Hills this month -- IWC Schaffhausen, which debuted a new Rodeo Drive boutique on Dec. 1, and Audemars Piguet which celebrated its fourth U.S. standalone boutique just down the street eight days later.

The Richemont-owned IWC Schaffhausen brand celebrated its two-story, Art Deco-inspired flagship boutique at 329 N. Rodeo Drive with a guest list that included Elisabeth Moss, Patrick Stewart, Blake Griffin and musician Aloe Blacc, who performed a surprise acoustic set at a private Spago dinner that followed. Another of the evening’s biggest stars? That would be the IWC Big Pilot’s...

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