Andrew Bird

What the new Arroyo Seco Weekend festival says about its owners' ambitions

What the new Arroyo Seco Weekend festival says about its owners' ambitions

First they came for the kids. Then they came for the parents. Now they’re coming for the whole family.

That’s what the concert promoters at Goldenvoice appear to be doing anyway with Arroyo Seco Weekend, a splashy new music festival announced Tuesday by the Los Angeles company that’s also responsible for Coachella and Desert Trip.

The two-day event, scheduled for June 24 and 25 on the grounds of Pasadena’s Brookside Golf Club near the Rose Bowl, will present performances by headliners including Tom Petty & the Heartbreakers, Mumford & Sons, Alabama...

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