Billie Joe Armstrong

How the American Music Awards balanced politics and promotion

How the American Music Awards balanced politics and promotion

The artist’s responsibility met the demands of celebrity at Sunday’s American Music Awards, where half the assembled talent was eager to comment on a new political reality and the other half was eager to promote new product before beating a path to their chauffeured SUVs.

The latter feeling was to be expected, of course, at the last major awards show before the beginning of the busy holiday shopping season.

But as the highest-profile ceremony since this month’s earthquake of a presidential election, the AMAs — broadcast live on ABC from the Microsoft Theater in downtown Los Angeles — also offered an irresistible platform to any celebrity...

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