Jessica Simpson

How the mall, once a pop-culture touchstone, fell out of fashion

How the mall, once a pop-culture touchstone, fell out of fashion

It’s the most spendthrift time of the year — a period when materialism is integral to tradition. To celebrate the holidays without shopping would seemingly render someone a philistine Grinch.

But the mood surrounding fashion and shopping this holiday season isn’t as tried-and-true as television commercials may suggest. Determined to set their own traditions, Millennials are perusing for fashion online, at independent boutiques and on Instagram — but in malls? Not as much.

The mall — suburbia’s onetime lifestyle nexus for giant pretzels, ear piercings and a girl’s first thong — is battling a decline in cultural relevance as the social meeting place for young Americans continues...

EDITION: California | U.S. & World
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