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New Wildfox store on Sunset Strip evokes a girls' slumber party
New Wildfox store on Sunset Strip evokes a girls' slumber party

In case you're curious, yes, Wildfox's new peach-colored, rose-festooned Sunset Strip boutique is every bit as girlie on the inside. The L.A.-based knitwear brand opened its first retail location on Sept. 8, inviting shoppers into what feels more like a decadent slumber party than a store. The 2,000-square-foot shop has ample room for Wildfox's signature screen-printed T-shirts, oversized sweaters and hoodies. But the real standout is the décor. In the center of the store, a golden four-poster bed brims with glass perfume bottles, flower vases and furry blankets. There are rolling carts cluttered with delicate teacups and roses. Ornate pastel chandeliers shed light on...

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