Is there a campaign to make all Top 40 hits by female artists sound like an endless stroll through Forever 21?
Consider the latest from Becky G, the Mexican American rapper from Inglewood whose mix of Disney-like cuteness, street smarts and lyrics representing her family, her neighborhood and La Raza had me guessing she'd be one of the few to break through with her voice intact.
But then I went on YouTube and saw her "Shower" video.
It opens with the 17-year-old on a bed covered with CoverGirl products and her own effervescence. Over a canned club beat she sings about a boy: "Got me feeling like I can't be without ya … Well you're the reason why...