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Shamrock looks for luck with iconic artists' music rights

Shamrock looks for luck with iconic artists' music rights

Westwood’s Shamrock Capital Advisors has made dozens of investments over the years, owning stakes in everything from the Harlem Globetrotters to computer equipment maker Netgear. Though they run the gamut, those investments all had at least one thing in common: They were all companies.

Now Shamrock is trying something different. Instead of investing only in businesses, it’s investing in content.

The firm recently raised $250 million from investors, with plans to use that cash to buy the rights to movies, music and TV shows as well as books, video games and plays.

As part of its strategy, Shamrock is teaming up with another L.A. firm, Jampol Artist...

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