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Sean John Combs
A day in the life of Pink Taco CEO and Viper Room owner Harry Morton
A day in the life of Pink Taco CEO and Viper Room owner Harry Morton

On a recent Wednesday, Harry Morton sits at the head of a conference table at the Pink Taco offices on Sunset Boulevard. To his left, a bookshelf displays framed photos of Morton in Vanity Fair and Men's Vogue along with articles on how at 27 years old, he decided to buy the Viper Room. Now 33, he may best be known as a member of the Morton family of hospitality tycoons. His father, Peter, co-founded the Hard Rock Cafes and Hotels, and his grandfather, Arnie, founded Morton's The Steakhouse. He doesn’t look like the typical CEO of a major company, wearing jeans and a crisp white oxford with the sleeves rolled up to reveal a tattoo that reads “karma,” but he is...

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