Noelle Parker

A Rodeo Drive timeline

A Rodeo Drive timeline

What follows are a few highlights from the history of one of the most famous streets in the world.

1906: Burton E. Grant and other investors buy land on the former Rancho Rodeo de las Aguas. The land will become Beverly Hills, and the city's main street is named ... Rodeo Drive. It eventually develops into and remains a fairly quiet suburban street with beauty shops, hardware stores, gas stations and bookstores for several decades.

1949: Former Warner Bros. publicist Richard Carroll decides there's no good place for a man to buy a suit in West Los Angeles. He opens Carroll & Co. on the second floor of a Beverly Hills medical building. A few years later, Carroll & Co....

EDITION: California | U.S. & World