Topics

Phil Spencer

deadmau5, DJ Idris headline Xbox One L.A. launch party

deadmau5, DJ Idris headline Xbox One L.A. launch party

Deadmau5 and DJ Idris are among the headliners of an event Thursday night in Los Angeles to celebrate the midnight launch of Microsoft's Xbox One video game console. The party will take on the trappings of a film opening, with celebrities walking the carpet (which, in this case, is Xbox green, not red) and guests attending an invitation-only party at Milk Studios. The Hollywood focus fits Microsoft's marketing strategy for the game system, which it describes as an entertainment hub. "When you think about what the console is, it's much more of an all-in-one platform than just a gaming console," said Phil Spencer, vice president of Microsoft Studios....

Loading
83°