USA Network is getting into the millennial game.
At an upfront breakfast Tuesday in Manhattan, network president Chris McCumber announced that USA is "targeting people that have a millennial mindset."
"A network called USA should reflect the character and spirit of what's happening in this country right now," he told journalists at the Rainbow Room at Rockefeller Plaza. "We've just gone through a massive change in the demographics. Two-thirds of the 18 to 49 audience is made up of millennials."
Millennials, McCumber continued, "are unified by a set of values: confidence, perseverance, self-reliance, optimism, bravery. We love the term...