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Marines target March Madness in recruiting campaign
Marines target March Madness in recruiting campaign

With college basketball fans eagerly awaiting March Madness, the Marine Corps plans to use the popular NCAA tournament to persuade America’s youth to forsake the comfort and safety of civilian life. Two new recruiting commercials will debut during the championship tournament that begins Tuesday: “Wall” and “The Land We Love.” Late-season basketball is a coveted ad buy for the corps, which has an unbroken two-decade record of meeting recruitment goals, even in years of combat. The new commercials, and an earlier one that debuted during the Big 12 championship in 2012, will run in rotation at collegiate basketball games, Major League Baseball games, NBA...