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TV ratings: Start of football season gives NBC a ratings boost
TV ratings: Start of football season gives NBC a ratings boost

As football season kicked off, so did NBC's ratings. According to preliminary numbers from Nielsen, the Seattle Seahawks-Green Bay Packers season opener, broadcast on NBC, earned a rating of 9.0 among the key 18-to-49-year-old demographic. However, due to the nature of live sports, early ratings for the network are approximate. An average of about 23.4 million people tuned in from 9 p.m. to 11 p.m. to get their football fix. But the game itself was down 13% in ratings from last year's game between the Baltimore Ravens and Denver Broncos, which earned a rating of 10.4 among the key demo. In time zone adjusted metered markets, the kickoff game averaged at 16.8 rating, which...

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