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Martha Stewart
Macy's targets Millennials, Saks blames Sandy in Q4 earnings
Macy's targets Millennials, Saks blames Sandy in Q4 earnings

Brick-and-mortar is not enough for Macy’s Inc. and Saks Inc. It’s all about the so-called omni-channel shopping experience for both the department store chain and the luxury retailer. The tactic tries to lure consumers by offering buying opportunities through an inter-connected network of physical locations, online websites, mobile devices, televisions and more. Macy’s, which also owns the high-end Bloomingdale’s brand, saw online sales soar 47.7% during the fourth quarter, which ended Feb. 2 for both businesses. Saks added iPads to stores, tested “buy online, ship from store” deals and added “store only” inventory to saks.com displays. ...

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