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Smashbox Cosmetics opens its first U.S. store in Venice

Smashbox Cosmetics opens its first U.S. store in Venice

In this digital era, looking camera ready at all times has become almost a necessity. So, the timing seems right for a beauty concept store and photo studio that caters to the Instagram crowd and the head shots required for online dating and business networking.

That’s the idea behind Smashbox Cosmetics’ first freestanding brick-and-mortar store in the U.S., which opened July 14 at 1335 Abbot Kinney Blvd. in Venice. It also makes sense given the brand’s history. In 1990, Dean and Davis Factor, great-grandsons of Hollywood beauty guru Max Factor, who pioneered cosmetics that enhanced stars’ complexions on the silver screen in...

EDITION: California | U.S. & World
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