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Coca-Cola buys stake in Monster Beverage for $2.15 Billion
Coca-Cola buys stake in Monster Beverage for $2.15 Billion

Coca-Cola is buying a 16.7 percent stake in Monster Beverage for $2.15 billion, with the world's biggest soda maker hoping to benefit from the surging popularity of energy drinks. The Atlanta-based company said Thursday it will also place two directors on Monster's board as part of the deal. Analysts had suggested for some time that Coca-Cola might acquire Monster at a time when its flagship soda business is flagging in developed markets such as the United States. Monster Beverage Corp., meanwhile, has cultivated a loyal fan base in part by focusing its marketing on skateboarding, snowboarding and other sports events. When asked during a conference call with reporters whether...

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