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Gluten-free beauty products in demand among some customers
Gluten-free beauty products in demand among some customers

Amy Soergel's lip gloss was making her sick. The problem, she realized, was gluten — hydrologized wheat protein, to be exact. Then she went to the hairdresser who used a shampoo that made her neck burn. Again, it contained gluten. "There's hidden gluten in many places you may not consider," including stamp and envelope glues, toothpaste and lip balms, says Soergel, who has a store, Naturally Soergel's, near Pittsburgh that caters to people with allergies. Indeed, for people with celiac disease, a bit of gluten that might get swallowed from a lipstick or a stream of shampoo in the shower can be enough to cause illness. A slew of gluten-free skin care...

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